By Marcio Viegas

Water is not just vital to sustain life ; itʼs also a crucial resource for businesses. From food and clothing to cars and mobile phones, it is an essential input throughout the supply chain. And with plenty of free-running water, rain, and even floods, it is hard for us to imagine it ever running out.

​Yet only 1 % of the worldʼs water is freshwater, available for consumption. To make matters worse, the precious liquid is unevenly distributed across the Earth, with some regions blessed with bountiful rainfall while others are plagued with prolonged droughts. Add to that an exploding global population, polluted waterways and the devastating effects of climate change and itʼs no wonder the World Economic Forum identifies water crises as one of the three risks with the highest potential global impact – far above the spread of infectious diseases and interstate conflict. 

​Supplied at the flick of a tap, water is also generally cheap and is often taken for granted until there is a severe shortage episode – as seen recently in California and São Paulo – bringing agriculture and industry to a standstill and costing billions of dollars to the economy. Managing our “ blue gold ” efficiently is therefore paramount to developing flourishing societies and businesses. Continue reading.

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Originally published on ISO Focus 115 





​​​​​​​​​​​​​​​​​​​​upgr4de your sust4inability perform4nce.